AAVVA has just launched their first Ramadan Collection in Galeries Lafayette. Founded by Ahmad Ammar and Vincenzo Visciglia, the brand brings architectural insights into fashion. In line with their concept of simple, artistic fashion, the new Ramadan Collection focuses on the spirit of the holy month, creating beautiful pieces that are just as elegant as previous collections by the brand.
The exciting new line, comprising of 12 looks, presents a color palette of earthy shades with neutrals in rich, luxurious tones as well as fluid fabrics, all intende to create the perfect look for summer. The pieces are made using a combination of light velvet, neoprene, chiffon, silk and tulle. These fabricsare not only easy to wear, but also easy to maintain. The “balloon sleeve” trend is seen complimenting the architectural cuts, establishing a very chic, yet feminine feel.
Brazilian designer Vincenzo Visciglia spoke more about creating this collection, which was inspired by the spirit of the season. He says tha, “Our belief is that fashion goes beyond the outfit. We always create using art, our perception and of course the ongoing trends. We go from utilitzing color blocks to observing the glorious sun shining on Dubai's skyline—we gather creativity and art inspiration from all around us.”
The event at Galeries Lafayette saw dedicated fans of the brand join a fun-filled evening with designers Ahmad and Vincenzo. The preview saw the collection displayed in a traditional Middle Eastern setting, with all elements of Arab culture heavily visible. From the henna art to serving a special Ramadan drink called Jallab, the event showed how AAVVA maintanis the feel of a fashionable, yet culture rich brand.
AAVVA has yet again managed to create something new for their modern audience. Designer Ahmad Ammar expressed his excitement, “Ramadan is a huge occasion in Dubai and we wanted to make sure we were adding our bit in celebrating it with our customers. Our vision for the collection was to create something that women can wear during iftars and family events while still making sure she looks fashionable as ever."
AAVVA is available at Galeries Lafayette in Dubai Mall, Le BHV Marais in City Walk and at the AAVVA Atelier in Dubai Design District.
