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Alexander Wang Using Comedy This Season
By: Steven   |    January 31, 2013   |   0 Comments (0) (0)

Looking to break away from the regular seriousness of the fashion industry, Alexander Wang is reviving an old Mad TV sketch to promote his T by Alexander Wang collection this season. Available today, head over to alexanderwang.com to watch the hilarity unravel.

 

Last season, Alexander Wang featured fashion’s favorite Mickey Mouse-wearing badass, Azealia Banks, in his T by Alexander Wang ads. But for Spring ’13, he decided to go a completely new route: a comedy sketch. “We wanted to do something different, outside of music, and I wanted to bring humor into our campaign,” Wang told Style.com. But we’re not talking just any comedy sketch. Wang has revived MADtv’s 2007 “Bon Qui Qui” segment, a cult classic in which two decidedly disgruntled employees of the fictional King Burger berate, harass, and pretty much verbally assault their hungry (and often baffled) customers. Read More

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