Apple Losing in Image War against Samsung
By: D. McMillin   |   
September 18, 2012   |   0 Comments

Korean Times

Samsung might have a better image among those polled, but that doesn’t change the fact that Apple is raking in ridiculous amounts of cash and hit $700 stocks after the iPhone 5 announcement. And, that’s what really matters in the tech world, money. Right?


Samsung Electronics lost its recent court battle against Apple in San Jose and was ordered to pay a staggering $1.05 billion but ironically, recent polls show that the Korean firm has overtaken its U.S. rival in brand image.

According to a recent poll by market research agency YouGov that compared public perception of the two companies, the Suwon-based electronics giant’s “buzz score” has actually surpassed that of its American competitor two weeks after the verdict. Continue Reading

Related JustLuxe Articles:

: Connect. Converse. Influence.


Finding the best in luxury can be a daunting task, which is why we've taken it on for you.

Most Recent

BADGES The more active you are, the more rewards you earn!