Apple Losing in Image War against Samsung

Korean Times

Samsung might have a better image among those polled, but that doesn’t change the fact that Apple is raking in ridiculous amounts of cash and hit $700 stocks after the iPhone 5 announcement. And, that’s what really matters in the tech world, money. Right?


Samsung Electronics lost its recent court battle against Apple in San Jose and was ordered to pay a staggering $1.05 billion but ironically, recent polls show that the Korean firm has overtaken its U.S. rival in brand image.

According to a recent poll by market research agency YouGov that compared public perception of the two companies, the Suwon-based electronics giant’s “buzz score” has actually surpassed that of its American competitor two weeks after the verdict. Continue Reading

D. McMillin

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