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Ivan Dimitrijevic

Senior SEO / Social Media Consultant | MyCity Web
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Ivan Dimitrijevic has his focus on blogging as well as Social Media marketing. Among other th...Read More

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Beauty in Architecture needs to be Shown Off
By: Ivan Dimitrijevic   |    April 22, 2013   |   0 Comments (0) (0)

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Nowadays, the architectural market place is full with creative ideas and new forms, with architects of great knowledge and experience. If you want to put your architectural project on the marketplace you need to be innovative and somehow unique, authentic and creative.  Even if you have all these qualities and great architectural projects, you should be aware that you will need a good marketing and experts who know in what way to promote and support both your company and your architectural project to the fullest. In every field you have to be persistent in order to be recognized and successful. Architecture is considered as a very demanding profession because you have to follow new trends, be creative and somehow unique. One of the most important parts in the final realization of your project is how to present your product to other people.  You will need a very good presentation and promotion, which include various events where people will get to know your work in general and the project that you want to release on the market. This is the point where the architectural marketing firm can help you. A good marketing can help you and put you high on the marketplace list.

Hiring an architectural marketing company

Good marketing planning is very important. If you want to realize your architectural ideas, you will have to find a way to promote your company and present your architectural project. There are many architectural marketing companies, with team experts that can help you in achieving your company’s goals.  You should inform well about these companies and try to hire the best possible architectural marketing firm you can afford.  They will introduce you to the various marketing plans so that both your firm and architectural marketing firm make good profit. They can promote one of your projects or the firm in general. The most important thing in marketing is to make a marketing strategy that the marketing team will follow. It is a complex process, but it is necessary for every firm in order to succeed on the marketplace. Even if you are a smaller or a new firm, you shouldn’t be afraid of the competition and the larger companies, because if you have good ideas, you only need a marketing team which will present your style and knowledge. Usually smaller firms give up marketing because of the budget, thus they can’t cope with the competition and their business fails. If your budget doesn’t allow you to hire a marketing team, you should consider cheaper options, and that is only consulting with the experts.

Advertising

There are many ways of promoting your company, in order to put your architectural project on the marketplace. As the Internet is nowadays the primary medium, making a website is something that must be done. Your company website should contain portfolio, detailed information on the projects your company is working on, as well as previous architectural projects, description of the architectural field your company is specialized in and other valuable information that may interest your potential clients or investors. There are also various social networks where you can promote your firm. Because of the fact that social networks are a very important way of communication, advertising here can be very useful as long as you stay an active participant on them. Another way of promoting your company on internet is certainly e-marketing, with its e-newsletters and e-brochures. Different articles about your firm on various internet blogs can also be a very good way of promoting your architectural projects and plans. The architectural marketing firm can also help you organize certain events where you can promote yourself and present the company’s work. There you can meet your potential clients in person and try to explain them why they should choose your company and why your company is different than the rest.


Contemporary architecture can be very innovative and creative. There are great number of buildings and different architectural constructions that are very original, unique and unconventional. New forms are something that a good architectural marketing company can promote in a right way, in order to successfully realize an architectural project. A good marketing plan is an essential part of the architectural project, from small buildings to magnificent skyscrapers, from parks to giant football stadiums, from private houses to the institutional state buildings, from small motels to the breathtaking mansions. No matter what you are designing and planning, you need a good marketing firm that will set you apart from the rest.

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