b.good Takes Fast Food on a Healthier Path



Imagine being under 40 and just about to open your 13th restaurant with your best friend. That’s just what has happened to Jon Olinto and Anthony Ackil, founders of the fresh fast food Boston-based concept b.good.


From hand-ground burgers that are packed in-house, and made from local, humanely raised beef, chicken and turkey to hand-cut baked fries from Burbank Russet potatoes, their focus is on fresh ingredients and local purveyors.


“In January, we will be celebrating our 10th year of business,” Olinto said. “My best friend from sixth grade Anthony and I grew up together and when we got out of college, we got jobs in consulting. After five years, we couldn’t do it any more and decided to go into business together.”


How did the friends come up with the b.good concept? “We loved McDonald’s growing up but we wanted to go somewhere to get a wholesome meal so that was the essence behind the idea of b.good,” he said. “We thought food should be made with love. It should be prepared in a way that you would want to give it to your kids.”


We recently visited the Hingham, Mass. location where you get started choosing a burger that comes in the form of beef, turkey or veggie and then choose the toppings. There is a fun preset menu of toppings like Cousin Oliver, which comes complete with lettuce, tomato, onion and homemade pickles (which paired up perfectly with our beef burger). We also tried the grilled chicken sandwich with a fiery El Guapo combination of bacon, jalapeno-ranch, lettuce, tomato, onion and sautéed jalapenos.


Be sure to order up a side of “real fries” a generous portion of crispy golden fries arrived without all of the grease and fat of the traditional fried variety. Other sides here include sweet potato fries, sautéed crisp veggies and seasonal veggies from a farm in Lunenburg, Mass. There is a nice variety of salads available, including a southwestern chicken with beans and corn as well as a chicken Caesar overflowing with fresh grilled chicken. A visit here would be remiss without ordering up one of their infamous rich and creamy shakes made with Toscannini ice cream from Cambridge, Mass.


Real food to Olinto means looking at the supply chain differently. “The more we stuck to our original idea, the better we got at it,” he added. “We will be opening our 13th location in Portland, Maine soon. We try to go places where people understand what we do. For example, all of our cheese comes from Maine. We always thought food should be made by people, not factories. It’s a necessary idea and people really value that.”


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Kellie Speed

As the Boston city guide editor for JustLuxe, Kellie Speed is a native Bostonian and a freelance writer/editor/copywriter with more than 20 years expe...(Read More)

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