BMW Losing Grip on Market
By: Octavio   |   
August 7, 2012   |   0 Comments

BMW’s hold on the U.S. Luxury auto market is slipping a little bit, but what can the company do to pull back some of its original marketshare?


BMW, posting its first year-over-year sales decline in more than two years, managed to outsell Daimler AG's Mercedes-Benz in the U.S. last month, narrowing the distance between the two competitors to 104 deliveries for the year.

BMW's U.S. sales fell 0.5 percent last month from a year earlier to 21,297, the Munich-based automaker said Friday in a statement. Mercedes sold 19,311 cars and SUVs last month, a 1.6 percent gain, while Toyota Motor Corp.'s Lexus sales rose 25 percent to 18,235. Continue Reading

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