Bodybuilder Model Featured in Latest MAC Ad Campaign


So MAC's latest ad campaign is an absolutely amazing take on the phrase "Strong and beautiful." Featuring Jelena Abbou, the bold makeup company took a daring step by using a (literally) powerful women and I think it has paid off tremendously. Do you agree, or do you think beauty companies should continue to adhere to the "thin is beautiful" mantra?l 


We all know that MAC loves a good unconventional face -- have you seen their ad campaigns? The makeup company has tapped everyone from Lady Gaga to Iris Apfel to shill their cosmetics, so it comes as no surprise that their latest model du jour was plucked straight from the last place on earth we'd wear lipstick: the gym.

In the brand's latest ads, Serbian bodybuilder Jelena Abbou flexes like a pro in MAC's signature dramatic makeup from their "Strength" collection. "Strike a powerful pose, stand out, redefine the notion of beauty," the copy reads. Read More

Michael P.

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