Brand New Fashion App Makes Innovative Wave

Fashion App

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An amazingly innovative piece of technology has just been rolled out, and fashion-lovers everywhere should be rejoicing. Apparently able to match the clothes of a user-created image to near-matches in retail stores allowing you to effectively shop for clothes off of other people's backs, those looking to Keep up with the Joneses can finally relax: there's an app for that.


Snap Fashion is a search engine site that breaks down images to look for matches of outfits that users have seen on other people. Founder Jenny Griffiths explains, “We’ve all had that moment when you admire a stranger’s look but have no idea where to get it.”


Users can take pictures of an outfit they like and upload it to the Snap Fashion app, which will trawl through retailer’s inventories to find the closest match.


The app’s technology filters a photo’s superfluous visual data such as the length of a dress or type of collar and uses colour, cut and texture to find the closest equivalent. (Read More)

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