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James Rothaar

Senior Staff Writer | JustLuxe
905 Articles. 27 Stories. 87 Comments. 3328 Points.

James Rothaar is the senior-tenured staff writer and a copywriter for JustLuxe. He ...Read More

Website: www.RothaarCommunications.com

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Celebrity Endorsements: Does it turn you on or off?
By: James Rothaar | Posted on November 2, 2011 | 8 Responses

Responses

CoLoR349 commented on February 16, 2012

They don't turn me on or off. I look at them as entertainement.

Megan commented on January 18, 2012

Depends on who the celebrity is!

Roy commented on December 19, 2011

I give more attention to professional athletes that endorse active apparel or supplements that they would actually use than maybe a Catherine Zeta Jones endorsing for T-Mobile, where her career revolves around acting and not cell phone carriers...

Claire commented on December 19, 2011

I guess it depends on who's endorsing and what? I think most aren't willing to risk their reputation on a product that they wouldn't use themselves

Nick commented on December 19, 2011

Don't listen to them, prefer to see who's running and what they're bringing to the table, not who they're bringing.

Chad Chisholm commented on November 7, 2011

I'm sad to see that endorsements by people who make sense for the product, cause, etc now go widely unnoticed. From voiceovers, to cover models, political and social activists, celebrities are the end-all be-all. I have to applaud them for making some good, but at the end of the day, whether commercial or not, you know they've been paid and that's how they are making their living, so how much does it really mean??

James Rothaar commented on November 2, 2011

That would be me too; but since they spend a lot on it, it must be working on some level? They spend a ton on stars.

rob gee commented on November 2, 2011

The majority of the time I ignore them. I can't remember the last time one got my attention

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