French based Dior faces an interesting conundrum with its recent choice of Robert Pattinson for its new Dior Homme men's fragrance. One the one hand, he has a host of adoring fans who'd love to get a whiff of him... but all of them are female, and most of them creepy. Will men want to smell like the man on the bottle, or be repulsed by his infamous association with "Twilight?”
With his disarming stare and superhuman bone structure, it was only a matter of time before Robert Pattinson landed himself some kind of ad campaign. I figured it’d be more to the tune of unauthorized usage of poached images from "Twilight” posters past for an off-brand Asian-market skin bleaching cream, but no! This one’s legit. Pattinson’s arresting mug will now represent Dior Homme, the French fashion empire’s fragrance for mens. Dior initially denied the connection late last year when rumors first abounded that the actor had signed on to be the face of the cologne, but the house finally affirmed the hearsay this week. (Read More)
