The delicate Edelweiss is a member of the sunflower family, and grows at high elevations throughout the Alps. It is one of the most beloved and culturally significant plants in the region. Sometimes called “the star of the snows,” this flower has long captured the imagination of those who see it due to its simple and pure beauty, contrasted with the harsh environment in which it thrives. The flower is synonymous with glaciers, crisp air and breathtaking views of the Alps.
The Edelweiss is perhaps most prized in Switzerland, where it has been named as the national flower. It is protected by law in all areas of Switzerland where it is found, and endures as a symbol of Swiss national pride.