Normally, it seems like the latest and best fashions are designed around young, single people. However, the French fashion house The Kooples (like the name of the brand implies) is a concept brand created on the idea that longtime couples often share some garments of clothing. 

It has been widely noted that couples over time start to look alike: mannerisms, facial expressions, style of dress. The Kooples, a fashion label that hails from Paris via London and recently set up at Bloomingdale’s in New York, takes this last point to heart. Its men’s and women’s collections are designed to complement each other, even be shared.

“Our wives take our jackets, and we take their scarves,” Alexandre Elicha, the oldest of three brothers behind the brand, said in a thick French accent. “Sometimes we take their jeans. We like very skinny jeans.” Read More