Austin, Texas saw the return of Formula One racing and it brought droves of celebrities and millionaires to the area. To accommodate the wealthy visitors, Austin held a fashion show that featured, among others, Versace and Hugo Boss.
Celebrities and well-heeled Formula One fans from around the world hit art shows, book signings, fashion shows and parties this weekend in the Texas capital that is hosting the first U.S. Grand Prix in five years.
The glittering off-track events to celebrate Sunday's Formula 1 race are a change of pace from the gritty, hip gatherings that typically accompany the city's well-known extravaganzas such as Austin City Limits Music Festival and the South by Southwest film, music and interactive festivals.
'The response has been extraordinary, surpassing even our most confident expectation,' said Nicholas Frankl, who has produced Formula One parties in Monaco, Cannes, Abu Dhabi, Miami and London. Read More
