FOR IMMEDIATE RELEASE:

GBK SHINES OSCAR GOLD FOR THEIR ANNUAL GIFT LOUNGE HONORING THE
2012 ACADEMY AWARDS NOMINEES AND PRESENTERS

In Attendance at the GBK Gift Lounge Were Dozens of Nominees, Presenters, and Top Celebrities Including Oscar Winners Nat Faxon and Jim Rash (“The Descendants”) Melissa McCarthy (Oscar Nominee “Bridesmaids”), Wendi McLendon-Covey (Oscar Presenter “Bridesmaids”), Max von Sydow (Oscar Nominee “Incredibly Loud and Extremely Close”), Ken Davitian (“The Artist”), Dermott Mulroney (“The Grey”), Marcia Gay Harden (“Damages), Penny Marshal, Penelope Ann Miller (“The Artist”), and many more.

Hollywood, CA: February 28, 2012 - GBK, the luxury lifestyle gift lounge and special events company, honored the 2012 Academy Awards Nominees and Presenters with its Annual Gift Lounge at the W Hollywood. Glistening gold walls and a Swarovski crystal studded press wall set the stage for this glamorous event celebrating the biggest night in Hollywood. The event’s honored guests arrived in style and were eager to check out the luxury brands and charities participating in the lounge. Even Oscar Nominee Melissa McCarthy made sure to attend the GBK event even during her busy day of Oscar preparation. She was heard saying, “This is great!”

Nat Faxton

Jim Rash

Melissa McCarthy

Wendi McLendon-Covey

Penelope Ann Miller

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GBK, the recipient of multiple awards by BizBash, once again set a new standard for Celebrity Gift Lounges with an elegant setting, luxurious products and record-breaking charitable support. Honored guests left with an array of unique gifts and helped contribute to GBK’s ongoing efforts to raise funds and awareness for charity. This year’s GBK Lounge raised over $91,000.00 for charitable causes through monetary donations and GBK’s own signature “Celebrity Experience” auctions. The event’s participating charities included: The Worldteam Foundation - Rick and Sue Clark started the Worldteam Foundation in 2006 to combat human trafficking, starting with Thailand and the United States; HollyRod Foundation - The HollyRod Foundation is dedicated to providing compassionate cave to those living with autism and Parkinson’s disease; Drawing Hope International - "Pushing the limits of art, compassion, and healing." Drawing Hope International uses visual art to join sexual assault survivors from every state in the US and 150 other countries into a healing community which supports survivors to connect with their own strength, see their beauty and embrace their freedom and lastly; The Sugar Ray Leonard Foundation - The mission is to raise funds for research and awareness towards a cure for Juvenile diabetes.

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One of the top favorite gifts featured at GBK’s Gift Lounge was a premium down pillow from the Gift Suite’s Presenting Sponsor My Pillow - "Guaranteed the most comfortable pillow you'll ever own.” Many of the stars in attendance instantly recognized this premium brand and were thrilled to receive their pillow including world champion boxer Sugar Ray Leonard who commented “After all the fights I’ve had, I’m really looking forward to sleeping with My Pillow.”

Amongst the sparkle of shimmering gold walls and Hollywood celebrities, an array of stunning jewelry brands adorned the lounge. Some of these brands include: Lafonn - Platinum bonded sterling silver jewelry with simulated diamonds and gemstones; Chloe + Isabel - fashion jewelry that appeals to every woman; Chick Boss – providing two Hand-made lei necklaces with mixed metal art pendants from the Mayalei collection; Karen McClintock – offering earrings from their 2012 Spring Collection featuring sterling silver, Swarovski crystals and semi-precious stones; and Paccioni - The Paccioni Centum' is part of a new collection which has been brought to launch in the US at the Oscars 2012, the opportunity to custom design your own 'special edition' quality Time piece.

Beauty and health is a sought after category by celebrities who have demanding daily schedules and seek the latest and most effective products in the market. Some of the great beauty and health gifts present at the event included: RevitaLash ADVANCED featuring their newly formulated RevitaLash ADVANCED eyelash conditioner, Hair by RevitaLash, and RevitaLash Mascara and Perfect Primer; KiwiFox – providing a jar of Aqua Surge Age Defying Moisturizer and Shimmering Vitamin O2 Body Spray; AMBE, a revolutionary skin care system showcasing two of their most celebrated products, Vitamin Veil and All-In-One Night Cream; TEI Spa Essentials - Limited edition sonic spatula, facial mask and clutch; thinkThin – gifting a wellness package filled with thinkThin nutrition bars and swag and a special golden ticket for a year's supply of thinkThin protein bars; and lastly Vani-T - Gifting a gorgeous selection of chemical-free luxurious beauty products including minerals, tanning, bodywear, and teeth whitening.

For the celebrities who have it all, GBK delivered more novelties, exclusive gifts and the latest must-haves including: Tkaro - Red Dot Award winning Tkaro, a transportable glass bottle with protective stainless steel cover: the glass you take with you; The Artisan Group, an elite collective of over 700 small-business entrepreneurs, showcased a broad spectrum of hand crafted gifts and charming little luxuries; Max Mirani - 2-in-1 cabin-size suitcases; Lumeria Maui - The Luxury Retreat – offered a Luxury Educational Retreat offering classes & programs in yoga, water activities, metaphysical studies, horticulture and Hawaiian history and culture; and Staree by IZEA. Staree, the premier celebrity-only platform that allows its users to monetize their updates, photos, and videos while maintaining full control of their content, was on site gifting 8GB iPod Touch preloaded with the Staree application.

To top off their visit, GBK’s celebrity guests indulged in many treats like Apple-Revolution.com - Designer Caramel Apples; Bread Basket Cake Company – offering creamy rich dark chocolate red velvet truffles and a gift certificate for an 8 in custom cake; and Obsessive Confection Disorder – showcasing an assortment of the finest vegan confections.


ABOUT GBK:
GBK, formerly GBK Productions, is a luxury lifestyle gifting and special events company, specializing in entertainment marketing integration. Formed in 2000 by Gavin Keilly, the company’s Founder and CEO, GBK consists of five divisions: GBK Celebrity Gifting, GBK Special Events, GBK Weddings, GBK Charitable Consulting and GBK Marketing/Public Relations. Widely known in the entertainment industry for bringing that little extra something into the Gifting Lounge environment, GBK offers its clients a full range of marketing services. For more information on Gavin B. Keilly (CEO), Carla Domen (VP) or GBK, please go to: gbkproductions.com.