Having recently been surpassed in value by Zara, H&M seems to be reconsidering their business model slightly and are looking to offer somewhat more pricey fashions across their retail locations. Will you be more or less likely to shop at H&M if they offer a superior product at a higher cost or do you think they should keep their business as it is?

First the Oscars, then the fashion world.

Fast-fashion retailer Hennes & Mauritz AB (HMB), known for 9.95- euro ($13) bikini tops, started the week by dressing actress Helen Hunt in a blue gown. Today, Europe’s second-biggest clothing operator will make its Fashion Week debut in Paris as the clothier shows its autumn/winter collection at the Rodin museum.

H&M has “matured beyond the point of saying ‘My T-shirt is the cheapest,’” said Magali Tardy-Guyot, head of strategy at consultancy firm FutureBrand in Paris, in a phone interview. For H&M, which is trying to go more upscale with labels like its COS and & Other Stories, being present “at the Fashion Week is very coherent with what they are building.” Read More