I know a lot of people out there aren't really fans of the whole fast fashion thing that H&M is so intertwined with, but I have to admit that I consistently like the street-ready fashions they consistently put out. Yeah, the stuff won't last as long, but it also forces me to try new outfits.
You've heard the hype, and seen the teasers, but now we can exclusively reveal H&M's brand new label & Other Stories here on Grazia Daily for the very first time!
Set to change the way we shop, by bringing personal style to the fore & Other Stories throws out the high street rule book. Ignoring fast fashion trends &OS’s collections are instead anchored around four perennial style tribes – or ‘stories’ - which evolve season to season. And while the cost is higher than H&M (think Zara/Reiss price points), the pieces will work from year to year. Read More