The recent global recession has taught a number of harsh lessons, each of which have variable levels of merit among business owners, consumers and financial traders respectively. One of the most important relates to the way in which consumers approach spending, as they begin to focus more on long term value rather than making short term savings.While the recession was triggered by irresponsible lending and the sub-prime mortgage collapse in the U.S., it also revealed a distinctly reckless consumer attitude towards expenditure. As households have begun to feel the full force of austerity and financial crisis, however, they have re-evaluated their approach to frugality and its core values.The Role of E-Commerce in the Modern Consumer JourneyAs a result of this, customers are no longer inclined to make snap financial decisions based solely on bottom line cost. Instead, they are far more likely to take a more considered approach to both everyday and big ticket purchases, with a view to maximising the value that they receive for their hard earned money. As a result of this enforced evolution, consumers are also shopping with a view to making long term savings, as they strive to establish a foundation of financial security that can help them to survive future periods of recession.In many ways, the advent of e-commerce has played a key role in the journey that consumers have taken since the turn of the century. Just as some economists have suggested that the emergence of e-commerce accelerated the use of credit as opposed to tangible wealth, others have noticed that the diversity of online retail outlets has enabled modern customers to compare prices and achieve more affordable deals. This is especially relevant when it comes to the procurement of slightly more expensive luxury products, which are far easier to purchase online without costing consumers considerable sums of money.The Concept of Affordable Luxury: How Promo Codes Have Helped Consumers to Cut Costs Without Compromising on QualityThe concept of affordable luxury has been empowered by e-commerce, and there are several reasons for this. Firstly, it has drawn a lasso around the world’s online retailers, making them instantly accessible within a single, virtual space. This means that customers can peruse a high volume of sites within an extremely short space of time, making the process of comparing prices and availability far more productive. Over time, the development of sophisticated website browser extensions has streamlined the online shopping still further, as real time technology has enabled consumers to access relevant and timely coupon codes.As customers have become more familiar with the concept of online shopping, they have learned how to use the medium in order to purchase a wider range of goods. As a result of this, consumers are now able to buy bigger ticket and higher quality items without compromising their budget, and this delivers two key benefits. Firstly, they are able to achieve greater value for their money and secure products that are extremely durable. In addition to this, customers can also strike the ideal compromise between cost and value, allowing them to maintain their existing lifestyles even through the course of financial hardship.The Last WordThe concept of affordable luxury is relatively new, and it has been empowered by the development of e-commerce. By comparing prices, accessing real time promo codes and capitalizing on free international shipping it is possible to make long term savings without compromising the quality of your lifestyle.