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How-to Launch Affiliate Marketing For Luxury Brands

Jimmy Choo Spring Summer 2015

Jimmy Choo

It might be shocking to learn that some of the world's top luxury brands also use affiliate marketing? Luxury brands who have launched affiliate marketing programs include Tommy Hilfiger, Ralph Lauren, Net-a-Porter, Matches, Burberry, Gucci, Michael Kors, Jimmy Choo, Emporio Armani, Moschino, Valentino and Selfridges.

Affiliate marketing should be on every luxury brand radar today. When it comes to this amazing digital PR concept it’s one of the best ways to grow and sustain a luxury brand. Many luxury brands think that because they are established with heritage they simply don’t need to implement affiliate marketing ever. Which is a big “mistake” because affiliate marketing can drive massive revenue to sell more luxury goods to increase bottom line.

CR Cataunya Ransom, co-founder of MC “MosnarCommunications.com” explains why affiliate marketing is one of the hottest digital PR trends for the luxury industry. Citing that Affiliate marketing really thrives for the fashion industry. MC works with luxury brands on how to implement and grow affiliate marketing strategies. However, when it comes to affiliate marketing in the luxury industry it requires a different engagement experience. Luxury goods and services require an superior level of expertise and luxury brands turn to “MC” mainly because MC is a pioneer influential leader in luxury public relations, luxury marketing, and lifestyle how-to practices.

These are some great examples of how to generate affiliate marketing revenue as a brand ambassador for luxury goods.

#1 Don’t Sell - As a brand ambassador you should not attempt to sell luxury goods and services. Repeat, as an brand ambassador you should never try to persuade the luxury consumer to buy or make a purchase. Focus on creating brand awareness engagement that tells a brand’s story for the purpose of existence. The brand ambassador has to be informative about the luxury goods and services by promoting the offer over trying to sell the offer. This is the biggest common mistake made in most affiliate marketing promotions, trying to sell the offer through features and benefits.

#2 Target Luxury Consumers By Problems - This is what every good brand ambassador does best. Targeting luxury consumers by their problems and being able to present best matched luxury goods and services as the solution to solve the problems. This is how an brand ambassador can generate enormous wealth through affiliate marketing and reseller relationships. Also why fashion bloggers are in the hottest demand because they understand this theory to research and promote luxury fashion.

#3 Be Influential Build Credibility - A really good brand ambassador is the best expert on the luxury goods or services they promote. Think exactly like celebrities do, celebs often make claims to also use the products and services they endorse. Luxury consumers must view a brand ambassador as influential and credible before they trust their recommendations. The most important role of an brand ambassador is to be trustworthy. It’s important to view an affiliate marketing or reseller partnership as a strategic alliance relationship.

#4 Protect Brand Identity - As a luxury brand ambassador you must always protect the brand identity for the luxury goods and services you will be promoting. This means that every aspect of your digital PR must also be inline with the luxury goods or services mission and purpose in the luxury marketplace. A brand ambassador must be able to demonstrate the significance for why and how luxury goods and services will be the solution to solve a problem. By using content marketing this is an “no selling approach” to target and attract luxury consumers who prefer exclusive experiences. One of the very best resources for maintaining an superior content marketing strategy is to optimize content creation.

#5 Engage At All Times - The sustaining value of a brand ambassador depends on the ability to engage with luxury consumers. Implement an email campaign strategy to collect names and build a database of luxury consumers eager to learn about luxury goods and services that can solve their problems. Creating an target audience of luxury consumers interested in what a brand ambassador is promoting. These influential recommendations coming from the brand ambassador lead to generating more revenue for the luxury goods and services offer.

Visit MC to learn more about their content marketing and email engagement recommendations for implementing affiliate marketing for luxury brands.

http://mosnarcommunications.com/luxury-goods-affiliate-marketing-advice/

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