With an event coming up rather soon, a lot of attention is being paid to Apple in the buildup to what many are guessing is going to be the debut of the new addition to the iPhone family. However, Apple has only been gaining more and more competitors since the debut of the iPad and iPhone, so it’s tough to tell how the market is going to lean.

Attention is turning to Apple this week amid expectations that it's announcing a new iPhone.

Amazon, Nokia and Motorola all tried to generate interest in their products last week, hoping that a head start on the buzz will translate into stronger sales.

Amazon announced four new Kindle Fire models and a new line of stand-alone e-readers, while Nokia and Motorola unveiled five new smartphones between them. Makers of consumer electronics are refreshing their products for the holiday shopping season. Read More