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iPods Influencing Auto Buying

White iPhone

Apparently Apple has a far greater reach than first expected as the white earbuds and iPods have led consumers to want more of their products to come in that color. This influence has even been felt in the auto industry, prompting buyers to be more likely to purchase white vehicles.

 

Apple's design influence is felt well beyond consumer electronics, as the iconic white iPod and earbuds sparked demand for white automobiles, according to a designer with carmaker BMW.

Sandy McGill, BMW Designworks' lead designer in color, materials and finish, attributed the popularity of white automobiles to Apple co-founder Steve Jobs. He said in an interview with Motoramic that though white is a "high maintenance" color for cars, it has become the most popular exterior car color for American buyers. Read More

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