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Is There Coming Back from the Changes Zara has Brought?
By: Markus   |    November 12, 2012   |   0 Comments (0) (0)

Business Insider

This piece from Business Insider discusses how retailer Zara has changed the fashion industry in a way that should be emulated or get left behind. However, there have also been reports lately that fast-fashion is beginning to go by the wayside, so who's right in this rising debate? I think neither type of retailer will come out on top and, like any trend, will eventually just get integrated into the rest of regular clothes shopping.

 

Fast-fashion retailer Zara is on a mission to take over the world, and in the process it has changed the whole fabric of the industry.

Zara's strategy involves stocking very little and updating collections often. Instead of other brands that only update once a season, Zara restocks with new designs twice a week, reported Suzy Hansen at the New York Times.

That strategy works two ways, according to Hansen. First, it encourages customers to come back to the store often. It also means that if the shopper wants to buy something, he or she feels that they have to in order to guarantee it won't sell out. Read More

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