Image via guardian.co.uk
There's plenty of fare to be had at London Collections: Men, but few say chic and impressively masculine like John Lewis' line. The world of men's fashion had better brace itself, for once Lewis gets his day in the sun, new fashion trends will follow.
Forget "never knowingly undersold" – this weekend John Lewis will be hoping to earn a rather more fabulous tagline.
The department store is making its catwalk debut at London Collections: Men, a four-day showcase of men's fashion.
On Saturday evening 16 male models led by Johnny Harrington, the bearded face of the department store, will provide the backdrop to a swish cocktail party as they walk on treadmills wearing next summer's looks from in-house label John Lewis & Co. (Read More)
