Join The Evolution With Jets Swimwear

Inspired by the woman of today, tomorrow and the future – the JETS Evolution Collection 2012/13 is a multifaceted range of modern shapes, sleek lines and vivid colours and prints. Consisting of six key trends forecasted as summer’s best looks in both swimwear and resortwear; the JETS Evolution Collection brings the introduction of Oriental Chic, Tropicana, Baroque Elegance, Brights, Geo Centric and the Crochet and Lace resortwear Goddess.

Subtle eastern prints illustrating imperial Asian style have been cleverly blended in the new-season theme Oriental Chic. Featuring rich, luxurious printed fabric and attention to detail, Orient glamour in Illuminate is cleverly combined with palettes of key season colours and contrast borders for a unique finish.

The Tropicana trend brings an eclectic mix of florals and vivid island colours through the bold style of Hawaiian print. Modern styling with a touch of vintage, key styles in the tropical Plantation story include the high-waist skirted bikini bottom, the 50’s-style halter top, and the modern shape of the tie-front plunged one piece swimsuits.

Luxe fabric and rich tones are delivered with elegance in a Baroque-inspired print in Ambience. The Baroque theme is cleverly interweaved with magnificent colour and detailed motifs, combining opulent features and soft feminine florals. This ornate theme renders a grand finish with scarf-tie features and the lace trimmings of Purity.

For a swim style that makes a statement in Brights - including jewel-tones, rich textured fabrics and colour blocking - the JETS Evolution collection makes an impact with Lustre, Rising and Clarity. On-trend Brights sit boldly in clashing bikini separates and contrast colours – JETS welcomes the bight summer ahead in style.

The digital evolution that brings new-age sophistication in form of Geo Centric is the JETS Origin story. This vintage inspired graphic geo design is printed on sculptural sleek swimwear shapes, making it an essential this summer. Contrasting lively colour palettes, Dynamic and Materialize define the perfect symmetry of modern style with a mix of Aztec-inspired textural design. The fresh and flirty charm of Dynamic and the strong angular cut-outs bordered in black of Materialize make these two styles perfect for embracing the summer season.

From the angelic guipure lace trimmings in Beginnings to the bohemian knitted detail in Ideal, the resortwear style this season is all about sophistication with a luxury edge. A colour palette of whites, earthy tones of latte and bright peach keep your look luxurious with a modern-sense of refinement.
Unleash your inner evolutionist this season and keep your poolside look stylish with the new collection by JETS available in retail environments globally and online. JETS is represented in Selfridges and Fenwick in the UK, Harvey Nichols UK and Dubai, Brown Thomas in Ireland, David Jones in Australia, Lane Crawford in Hong Kong, Holt Renfrew in Canada, and many more. Alternatively visit JETS online at to start shopping or to find your closest stockist.

For sophisticated glamour with a confident, sleek and sexy silhouette, JETS Swimwear invites you to Join the Evolution!

Original content provided by Hannah Hearn from JETS Swimwear


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