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Lincolns to be Sold in China

Lincoln

In a surprising move by Ford, they are planning on releasing their luxury car brand, Lincoln, in China in an attempt to break into their market. Likewise, the autos will be made in North America, meaning more jobs and production for the economy here. 

 

Ford Motor Co., eager to grab a piece of China's growing luxury market, plans to start selling its Lincoln luxury brand here in 2014.

It will be the first time that the nearly 100-year-old brand will be sold in China. At an event at a converted 600-year-old temple in Beijing, CEO Alan Mulally and other Ford executives said they believe Chinese customers will appreciate Lincoln's heritage as well as its new lineup of vehicles. Ford is introducing seven new Lincolns over the next three years. Continue Reading

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