London's famous annual men's fashion exhibition, the London Collections: Men, is due to go above and beyond this time around, with an unprecedented fourth day scheduled for the already extensive fashion week. With a host of the biggest names in fashion, the event promises to be an exciting affair.
London Collections: Men - the British men's fashion week - is the fashion calendar start-up that can do no wrong. In just three seasons this three-day event has lured back Alexander McQueen from Paris, Burberry from Milan, and given London's jostling cast of innovative blokes clothiers a platform to shine on.
Now, with exactly one month to go until the spring/summer 2014 event, LC:M has quietly burst its banks and rolled over into a fourth day.
John Lewis, the staff-owned £9.5 billion-a-year retail chain, today announced it is to join the British Fashion Council's calendar on the afternoon of Saturday June 15 - the day before LC:M's formerly three-day schedule had been due to begin. (Read More)