Love Brand & Co., the socially responsible lifestyle brand, launches a short film (2 mins) to raise awareness for vital elephant conservation projects.
This eco-conscious fashion project, launched in 2011 by London designer and entrepreneur Oliver Tomalin, follows the dream of “Fashion for the love of elephants”.
Tomalin’s belief is putting ideas together for the greater good. “I have taken an endangered animal I love and put it together with lifestyle clothing I am passionate about”, explains the designer. With his mixing of ideas, the entrepreneur hopes for a deeper cultural shift where consumers will start to consciously and subconsciously associate products with charitable giving, “Life blended better”.
Motivated by the plight of our planets largest land mammal, Love Brand & Co. donates 5 % of its sales to elephant charities Elephant Family, The David Sheldrick Wildlife Trust and Tusk Trust, raising key awareness and funds for vital elephant conservation projects.
Elephant Family, founded by Mark Shand, brother in law to Prince Charles, strives to save the endangered Asian elephants from extinction in the wild through the protection their diminishing habitat.
The David Sheldrick Wildlife Trust, founded by Dame Dr. Daphne Seldrick, is dedicated to the protection and conservation of wildlife in Kenya and best known for the rescue and hand-rearing of milk dependent orphaned baby elephants, so that they can return to the wild when grown.
Tusk Trust, whose Royal Patron is Prince William, has built a reputation for identifying and supporting an impressive range of sustainable community development and conservation initiatives right across Africa.
Love Brand & Co. products are sold at its Flagship Boutique on Chelsea’s “beach” in London, at 5 Park Walk, and online at www.lovebrand.com - free worldwide delivery.