Although I'm not really sure if I should refer to underwear as fashion, the confidence that comes with wearing sexy briefs, shirts and socks throughout a man's day can help him feel confident, which will lead to him holding himself better, which will make all of his fashions look infinitely better. Okay, that might be a stretch, but the new basics line from Mark Weldon look like they have a killer fit and would be a great place to start when working on my underwear-confidence-fashion theory.

The world of men’s basics sees a new player in the premium price-point market with the launch of the Mack Weldon collection. Mack Weldon comes to us via Brian Berger and Michael Isaacman, both looking to explore the fit and function of men’s undergarments.

Mack Weldon offers their take on fits which will appeal to many. Cotton blended with a touch of Lycra make up their “18-Hour Jersey” fabric developed for shape and fit retention through repeated wear and wash while working to avoid shrinkage. Read More