New York & Co. Draws in Eva Mendes

Jason Merritt/FilmMagic

Actress Eva Mendes has partnered with New York & Co. to become the face of the relaxed fashion company. The addition of the beautiful celebrity should work well with the brand as she always presents herself so extraordinarily.

The actress, known for her body-conscious red carpet style, has signed a multiyear agreement with New York & Co. that includes launching a sub-brand bearing her name and becoming the retailer’s ambassador, including featuring in advertising campaigns, making appearances for the brand and interfacing with consumers.

New York & Co., which specializes in wear-to-work clothes, weekend attire and flattering pant fits, is delving into the lucrative day-to-dinner, cocktail and evening categories. Read More

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