Nigerian Fashion One Step Closer to World Market

Nigerian Style

Lisa Folawylo/Selfridges

Disproving a longstanding assumption about African fashion, the Nigerian Fashion Project Ndani has opened in Selfridges in the United Kingdom. The styles look absolutely fantastic, offering fashionistas in the UK some really unique and sexy styles that will amaze through killer prints and figure-flattering cuts. 


"Milan, London, New York, Paris. Why not Lagos?" asks Penny McDonald, organiser of the Arise showcase for up-and-coming African designers. Nigerian fashion labels move one step closer to that ambition this week with the launch of Ndani (AKA the Nigerian Fashion Project) at Selfridges in London. The pop-up boutique will offer a one-stop shop for burgeoning designers from the continent, and signifies a marked change in attitudes towards African fashion.

"Coming to Selfridges and bringing my collection to a wider audience is a dream come true," says designer Lanre Da Silva Ajayi. "It gives my brand key positioning that strategically places us at the centre of the world's retail fashion industry." Read More

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