Boat shows offer the perfect platform for boat builders to showcase their craft and show off their capabilities to build modern vessels. The beauty of a boat lies in its details – details that are best conveyed through physically touring the craft, experiencing the space, seeing and feeling the materials used and testing the technology.
However, in the absence of the opportunity to physically showcase a boat, showing off their manufacturing prowess to clients is the single biggest challenge most boat and yacht builders face.
Gulf Craft, a major global manufacturer of luxury yachts and fiberglass boats,has found the perfect solution to present its portfolio to a global clientele, using the reach and multimedia capabilities of the Internet.
“We are making use of our website and the Internet to bring our boats and yachts closer to our clients,” says Erwin Bamps COO of Gulf Craft.
“Attention to detail is no longer restricted to the high-end yacht or superyacht buyer. The sports cruiser and leisure boat clientele have also became more demanding in respect to technology, workmanship and the ability to customize a boat to their particular requirements. We therefore had to make sure that potential and existing clients of Gulf Craft would be able to see our production capabilities no matter where they are in the world.”
Bamps adds: “We began offering Virtual Tours for our Majesty range and have since begun to develop Virtual Tours for our other brands. With our Oryx 42 Open sports cruiser, we have created a Virtual Tour which truly showcases this spacious craft and its superior interior and exterior details. The tour allows you to view the lower and maindeck, choose a viewing angle, as well as hold and zoom in with the camera for a more detailed view.”