All of these fun "streets" on the strip of shopping are just part of the Vegas experience. We always take visitors at least here, the Venetian for the Gondolas or the Forum Shoppes,
You know this area has gotten a lot nicer as of late. It's def worth a stop if you are visiting, they are trying to make it more fun and the scene is a little less (just a little less) VEGAS. The Freemont street experience is cool enough and all of the fun divey-er bars are a bit less protentious.
Things To Do
I like the bank, been there a couple of times. Haven't actually witnessed Jay-Z though :(