Champion and an independent thought leader on social and emerging technologies, with a track record ...(expand)
Champion and an independent thought leader on social and emerging technologies, with a track record of crafting successful international digital brand strategies and implementing effective social media initiatives. Key areas of expertise include not only first-hand experience in luxury branding, digital marketing and social technologies but also strong strategy and business experience. Successful managing Pan-European and South-East Asian campaigns that allow companies to refer to me as a strong partner in bringing their brand strategies successfully into the digital and the global landscape while uniquely positioning them.
@Tracie - thank you for your comment. I do think that Luxury Brands have to approach social media differently than other brands, develop a strategy that applies only to their industry. Basically re-inventing social media marketing strategies for them only....
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