Jordan Phillips is the author of the luxury fashion brand management book 'The Lure of Luxe: Climbin...(expand)
Jordan Phillips is the author of the luxury fashion brand management book 'The Lure of Luxe: Climbing the Luxury Consumption Pyramid.' She is the founder and director of Lure of Luxe LLC, which provides content and consulting for the luxury fashion industry. She has been fascinated with fashion as long as she can remember, and she developed an intense curiosity about the world of luxury on her first trip to Monaco as a teenager. She holds a masters degree in fashion marketing and management from the Ecole Supérieure des Arts et Techniques de la Mode (ESMOD) in Paris, and a bachelors degree in journalism from California Polytechnic State University, San Luis Obispo. She has worked for various marketing agencies, such as four years as a public relations executive at international communications giant Fleishman-Hillard, followed by the position of vice president for a boutique destination marketing organization. She now resides in New York City with her husband and daughter. To learn more, visit www.lureofluxe.com.
I have studied this, and though Rose Bertin was very talented, she was still merely a dressmaker. She designed what her clients asked her to; she was not convincing clients to buy her designs. Haute couture and fashion design as we know it today (designers design and clients buy) was started by Charles Frederick Worth. I'm not saying he was the first person to create lavish gowns or items of haute couture quality, nor am I saying he started the fashion industry; rather, I'm saying he was the first to brand himself and his designs.
As usual, Sophie Doran provides a very helpful perspective. For further reading about these issues in India, I really enjoyed Michael Boroian and Alix de Poix's book "India by Design: The Pursuit of Luxury & Fashion."