Rana Babac is a luxury marcom consultant and an Istanbul expert. In addition to running her own Ist...(expand)
Rana Babac is a luxury marcom consultant and an Istanbul expert. In addition to running her own Istanbul website (www.istanbulitemag.com) and social responsibility projects (www.catsofistanbul.org), Babac currently contributes to various national luxury and lifestyle publications.
These projects tell a lot about values of a brand as well as bringing the vision of its top-execs to the surface for all to see... I think it is a great project and excellent opportunity for Fendi to show the world why we call it a "luxury" brand.
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