Incorrect again. Rose Bertin was certainly "convincing clients to buy her designs". Again, go back and read through the Memoires of Marie Antoinette and Memoires de la Baronne d'Oberkirch Charpentier and La Marchande des modes de Marie-Antoinette. She was the most sought after "Designer" in her day, selling her wares out of Le Grand Mogul, and started the Fashion scene as we know it today. Yes Worth understood the importance of branding but he certainly does not fit the statement - "Fashion, as we know it, really began with an English tailor practicing in Paris named Charles Frederick Worth."