It's a decent concept but Tripadvisor wins out. For ex. look up St Regis Princeville or JK Place Florence...no pictures. Try 137 Pillars House in Chiang Mai. It's not even listed...It's the same story over and over.
New York's wine country has steadily been improving over the years. It certainly doesn't have the cachet as Napa and probably never. The QPR is not that great but New Yorkers have typically not been short of money.
Bliss has done a terrific job at marketing but a poor job of striving towards natural ingredients. They could learn a thing or two from brands like Ahava, Burt's Bees and Dr Hauschka.