Luxury businesses all over the world know the importance of branding and marketing and most will see promotional products like branded t-shirts, IT goods such as the iPad or MacBook and office supplies are really fantastic ways of getting your company name noticed in the world of luxury goods.
Branding is all about creating a buzz around your company name, logo or strapline and there are few better ways of achieving this than through the use of branded promotional products. If you give these items away for free - and it really can be anything with your brand on it - from small items like branded USB memory sticks right through to large scale items like umbrellas and rucksacks.
You will see branded promotional items at most major sporting events - particularly tennis, golf and Formula 1 - where items like branded umbrellas and t-shirts are exceptionally commonplace amongst the world's most luxurious companies such as Rolex and other high end brand names.
It really is a highly effective marketing campaign for luxury brands to utilise promotional products to promote positive thoughts of their company name and it isn't difficult to see why big names like Coca-Cola, Vodafone and Hublot Watches are so keen to use promotional products at major sporting and television events.