Rihanna's River Island Campaign

River Island

So Rihanna has finally came out and unveiled her take on what the fashion industry should look like through her River Island collection. And, as I figured, the line is uninspired and, in a lot of cases, pretty tacky. Could this stuff be any more inspired by the 80s? Wait, yes, it could... Please don't take it further, Rihanna. 


RIHANNA has unveiled her River Island campaign, hiring Jourdan Dunn and Charlotte Free to showcase her debut collection. Other featured models include Tao Okamoto, Ataui Deng and Bambi Northwood Blyth. Today also marks the first time that the singer has unveiled cut-out images of the range in full.

Photographed by Mario Sorrenti, the shoot - as with the clothing itself - is inspired by the Nineties. Models lounge on a car - against a backdrop of vibrant colour - wearing a mixture of pieces from the collection, including a black floor-length dress with daring side split, a navy jumpsuit which is unbuttoned to the navel and a striped bra top and high-waisted shorts. Read More

Michael P.

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