Shangri-La Hotels And Resorts Are Now More Eco-Friendly
By: Rana Babac   |    Luxury Communications Consultant | Brand Critique
May 6, 2014   |   0 Comments


Over the years we have witnessed hospitality industry putting in more effort to incorporate environmentally friendly practices to their daily operations. In wake of the Earth month, it was Shangri-La Hotels and Resorts turn to make a statement and they did. Shangri-La management team took action to replace approximately two million complimentary print newspapers distributed annually to guests with eco-friendly digital versions for reducing the environmental footprint.

Greg Dogan, Shangri-La's president and CEO said "With the introduction of PressReader, not only will we offer more value to our guests, but we will do so in a way that is environmentally-friendly and contributes to sustainable operations."

The Hong Kong-based luxury hotel group has partnered with PressReader, a digital newspaper and magazine service, to make connecting to Shangri-La and Kerry hotels and resorts' free Wi-Fi even more edifying. Guests and restaurant patrons will have unlimited, complimentary access to more than 2,000 local, regional and international publications from 100 countries in 60 languages.

"PressReader offers guests access to a portable newsstand where they can download full editions of their favorite international newspapers or magazines to their own device," said Igor Smirnoff, chief commercial officer for PressReader. "Guests can wake up and read their hometown paper in their native language from the comfort of their room, even before the issue hits their doorstep at home."

Hong Kong-based Shangri-La Hotels and Resorts, one of the world's premier hotel companies, currently owns and/or managesmore than 80 hotels under the Shangri-La brand. The group also has a substantial development pipeline with upcoming projects in mainland China, India, Mongolia, Myanmar, Philippines, Qatar, Sri Lanka and United Kingdom.

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