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Singapore's Soaring Scent Appreciation
By: Mike   |    July 10, 2013   |   0 Comments (0) (0)

Phenhaligon's Boutique

With the Givaudan Perfumery School set to land in Singapore next year, the fragrance scene in Southeast Asia is due for an upset. With a host of new fragrances and fragrance designers setting up shop in Singapore, including the Code Deco, Singapore is quickly becoming a hotspot for fragrance that isn't likely to cool anytime soon.

Here's a whiff of things to come: In just a year, Singapore will be home to the Asian branch of the famed Givaudan Perfumery School. The 118-year-old Swiss fragrance firm is behind the earliest designer fragrances such as Je Reviens of Charles Worth and Shocking of Elsa Schiaparelli, to great classics such as Opium and Poison.

More recently, it formulated Angel, Le Male, J'Adore, Infusion d'Iris, Armani Code, One Million and Lola. It is now set to unveil the first Asian branch of its school in Paris here - at the heart of a "market that is anticipated to be shaping perfumery in years to come," said Givaudan CEO, Gilles Andrier. (Read More)

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