Interactive videos as a way to reach and engage consumers is something brands have been implementing in integrated marketing strategies for years now; and finally, high-fashion is adopting the trend to further their brand image and potentially increase the bottom line. Most recently we have seen Gucci’s release of an interactive shopping video where consumers can find out info and buy items just by clicking on the double G logo.
Well now Target is releasing its own series of interactive videos for Kristen Bell’s new line. The film will be released in three five-minute episodes on Oct. 2, Oct. 4 and Oct. 9 at Target.com/FallingforYou, and will stay online though Oct. 31. In the meantime, you can check out a quick ( not shoppable) preview at People.com