If you thought fitness wasn’t luxurious then you haven’t yet seen the TechnoHome Personal Collection designed and manufactured in Italy by Technogym. Known for its sleek line of cardio, strength and movement equipment that is a favorite of elite athletes, the Olympic Games, luxury hotels, the company recently partnered up with TechnoHome, owned by Kenny Dichter, Wheels Up founder and CEO and Larry Gulko, brand building entrepreneur and creator of the CEO Brand Leadership Forum at the Harvard Business School. Together they have created a unique niche in the luxury lifestyle home gym market.
“Technogym is the leading fitness brand in the world with $700 million in revenues globally,” said Gulko. “The Personal Collection is known for innovation, wellness, breakthrough technology, performance, and eye-catching design for the upscale, affluent consumer market. People refer to the Personal Collection as the Ferrari of fitness equipment. We call the equipment furniture because there is a museum like quality to it.”
TechnoHome offers four pieces of unique equipment including Kinesis Personal resistance trainer, Cross Personal total body crosstrainer, Recline Personal recumbent bike and Run Personal treadmill. “Each piece is made with high end crafted materials like polished chrome, leather and included Dolby Surround,” Gulko said. “Unity is a technological breakthrough, one-of-a-kind communications platform featured on the cardio console to enable the consumer to enjoy virtual training, Skype, Internet, email, and numerous entertainment options to ensure a challenging and most enjoyable workout unlike anything on the planet.”
While many consumers buy high end commercial products for their home, they may not realize they are investing in a product that offers more than what they actually need. “Technogym is the only company that focuses on selling luxury lifestyle home equipment to the consumer,” he said. “People know the brand is quite special because it combines product innovation with high fashion furniture design by renowned furniture and industrial designer Antonio Citterio.”
TechnoHome assists its customers by creating customized home gym designs or recommends specific products for their workout space.
Technogym was the official supplier for the last five editions of the Olympic Games: Sydney 2000, Athens 2004, Turin 2006, Beijing 2008, and London. The company will have the same distinction in RIO in 2016.
For more information on TechnoHome, call 781.710.2121 or visit www.technohome.com.
