Swank's bringing a curious innovation to the world of fashion retail in the form of a pink truck bearing gifts of couture and style. Dubbed Swank A-Go-Go and arriving at events all over the states, the pink truck serves as a mobileboutiquethat not only makes fashion easily accessible but also serves as the best form of advertisement imaginable.
Fashion is on the go with Swank Boutique's mobile fashion truck. The store on wheels is capitalizing on the newest trend in fashion and bringing the latest styles to Hoopfest this weekend.
“Its opened up our world,” says Jody Mallonee, the Owner of Swank Boutique, of the store's newest venture. The pink truck, Swank A-Go-Go, is literally a store on wheels, complete with clothing, accessories, even a dressing room, payments are made via iPad.
Mobile Retail is the next big thing in the industry, and Swank is the first business in Eastern Washington and Idaho to embrace the idea. (Read More)