As a seasoned world traveler, you’ve been there done that, but do you dare go to a postcard-free zone where has no living mortal has gone before? The zombie apocalypse awaits all world-weary walking undead in San Diego during Comic-Con 2013.
AMC has joined forces with Skybound, Robert Kirkman's imprint at Image Comics, and Ruckus Sports for the now-annual The Walking Dead Escape (www.thewalkingdeadescape.com), a zombie obstacle course at Petco Park July 19 and 20. The Walking Dead Escape allows fans to live out the events from the groundbreaking, Emmy-award winning and top-rated “The Walking Dead” AMC series, which is based on Robert Kirkman's Eisner Award-winning, best-selling, spine-tingling graphic novel s. AMC’s phenom hit, “The Walking Dead,” is the number one show on television among living adults 18-49.
To tackle the course, Survivors can climb, crawl and slide as part of the adventure and to also avoid confrontation by hordes of Walkers. The Walking Dead Escape is not a race and Survivors are not timed. The goal is for the Survivors to reach the decontamination zone where their level of infection – if any – is determined by a confidential military scan. Walkers are transformed into the undead by professional makeup teams and released on the course to haunt the living. In addition, participants and spectators alike can immerse themselves in The Walking Dead Fan Festival, an interactive “after party” featuring games, food, and merchandise from all facets of The Walking Dead universe.
"After overwhelming positive feedback from those who experienced ‘The Walking Dead Escape: San Diego’ last summer, we wanted to bring our fans an even bigger and better experience for 2013. We’re upping the ante as we bring on board AMC as a partner,” said Liam Brenner, founder of The Walking Dead Escape and Ruckus Sports.
"The fan reaction to 'The Walking Dead" on AMC exceeded our wildest expectations. This live experience allows these passionate and dedicated fans to actually enter the zombie apocalypse that provides the backdrop for the series," said Theresa Beyer, VP of activation and promotion at AMC. "Whether acting as survivors, walkers or spectators, this perilous and immersive attraction allows fans of the show to put themselves in the world that they can't get enough of.”
This year The Walking Dead Escape will be elevated with new props, scenes and full Walking Dead experiences. Fans may choose among three ways to participate in this epic adventure; as a “Survivor” racing through the zombie-infested evacuation zone with familiar scenes and props from the show and comic book series; as a “Walker" in the undead horde or as a “Spectator” watching the apocalypse from sidelines at the Escape Party. Early registration is strongly recommended as some sessions are pre-sold to capacity, making most on-site walk-ups – living or undead -- unavailable on event day.