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Uggs are Finally Dropping in Sales

Ugg Boots

Alamy

I have been waiting diligently for Uggs to begin going out of style and it seems that my wishes are finally being answered. The dropping sales are a promising sign for those of us who absolutely despise the boot/slipper hybrid. Now, if only Crocs could go the same route I'd be quite happy with the rest of the shoe market.

 

It may be an object of derision throughout the fashion industry, but the Ugg boot – a bit like the bootcut jean, or the square-toed office-boy shoes – has refused to die. Over the past 10 years, sales continued to rise, and their squat, solid, shearling-lined shapes became the footwear of young Britons nationwide.

Until now. The newest sales figures from Deckers, the Ugg parent group, are down 31%. While this has been put down to mild weather, and prices of the boots rising, it's a minor victory for fashion. While not defeated – prices will be reduced in a bid to boost sales – its footwear nemesis is showing signs of weakness. Read More

Michael P.

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