To mark their centenary, 1912-2012, Montegrappa launched The Alchemist pen in Bassano del Grappa on St Joseph's Day.
Inspired by The Alchemist, the pen is a collaboration between Montegrappa and Paulo Coelho.
The Alchemist is the story of Sant... Go to Story
I probably did see you on the front row, that is where my friend Elaine was sat.
Look at the video Paulo and I posted, she is the blonde looking in awe.
And yes, I was there. I then went on a tour of the factory, then in the evening guest at St Joseph's Day party.
Yes, The Alchemist pen is a wonderful work of art. It also very cleverly incorporates the symbols of alchemy.
It is for these reasons I think it will be one of the world's most desired pens.
Plus one has to take account of the number of readers Paulo Coelho has worldwide.
For these reasons not hyperbole.
It is also a good example of slow fashion.
Interesting to hear the thoughts of Giuseppe Aquila.
Paulo Coelho has indeed, through the launch of The Alchemist pen, brought the name Montegrappa to a much wider audience.
The Alchemist pen is a work of art, destined to be the most sought after, desired pen in the world. The difference between fast fashion and slow fashion.
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