You really need to head over to the link below and watch the brief (~2 minutes) film about fashion films. It is absolutely spectacular and well worth the short time invested. The insight into the fashion industry is stunning and the film is entirely remarkable. You're welcome.
Some Such & Co. bring a timely reminder that fashion films can be really quite awful and we should all be ashamed at ourselves for watching them. Lizzie Caplan floats around all ethereal-like for womenswear label Viva Vena, directed by Matthew Frost, with star turns from an old fashioned typewriter, Polaroid SX70, Godard poster, and dreamy Sofia Coppola soundtrack music. WATCH THIS VIDEO ALREADY