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What Fashion 2.0 Has Learned From Apple

Apple's App Market

Image from Apple

The fusion of technology and fashion has been a long, arduous process but industry giants are looking to their peers – in other industries – to find the right path forward. This is a shocking development, as the generally closed doors of the fashion industry are nothing like the very nearly wide open Apple's app market space, but this is exactly the way the industry is headed.

 

It’s often said that Apple has applied the rules of fashion to the marketing of its popular iPod, iPhone and iPad devices. But luxury brands also have much to learn from the Apple playbook, say the authors of a recent report published by The Boston Consulting Group.

 

In order to succeed in today’s complex and fast-changing world, luxury brands should adopt ‘ecosystem models’ to power a universe of external partnerships — much as Apple has done by enabling third-party contractors to generate an explosion of ‘apps’ that run on its products — says the report. (Read More)

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