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MTV’s "House of Style" Returns to a New Generation of Fashion

Karlie Kloss Joan Smalls MTV House of Style

Photo Credit: John Shearer/Invision for MTV
MTV was the main resource for music as well as fashion news and trends in the '90s, but can the network keep up with the fast-moving social media environment and culture of this decade? MTV's "House of Style" with host, supermodel Cindy Crawford was on every fashionista and wannabe stylist’s watch list two decades ago. It was a perfect blend between hip-hop street culture and high fashion runway looks and icons. The show was cancelled in 2000 and since has become a cult reference among designers and those inspired by the movement.Cindy Crawford MTV House of Style
And last week MTV surprisingly announced that it will be bringing back this blast from the past in October. Will "House of Style" be able to integrate its way into the fashion world once again? What will segments be like today? Will it inspire or showcase up-and-coming designers?

Regardless of content, the show is already getting a buzz among the fashion industry. Fans are already calling it "amazingly awesome"– but so much has changed since "House of Style's" '90s reign in fashion and TV. There was no online fashion communication, blogs, Twitter or Facebook. Afterall, the show's new hosts, supermodels Joan Smalls and Karlie Kloss, have noted that social media is the “way people absorb information now.” We will have to wait until the fall to see if the show’s content, style and communication prove worthy of a new generation.

JL Staff

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