Since eBay does not directly own any inventory or sell anything, they’re not a competitor for luxury labels, but merely a means with which to reach eBay’s nearly 145 million international shoppers. “[Designer Collective] fits with our philosophy — as partner and an enabler of brands, and not a competitor,” Devin Wenig, president of eBay Marketplaces told WWD. “We’re transaction-based. We only succeed if our partners succeed.” Brands that have a smaller online presence or rely more heavily on print campaigns or in-store purchases to make up a large portion of their profits, will now have direct access to a consumer market that is comfortable and seasoned in online purchases. In addition, designers will have full control over their online stores allowing them to run their eBay business as a smaller extension of their own website.